The organization doesn’t exist yet but here at Attensa we have concluded after several brainstorming sessions, discussions with partners, presentations to investors, and demonstrations of our technology ‑ that strategically we need an “attention.org” to exist. While Eric Hayes (a founder and VP R&D) has joined Technorati’s brain trust in helping to define attention.xml, this is only a small part of the equation. As an industry we need consumers and businesses to “get it.” Steve Gillmor can write until he is blue in the face but it wont make a difference if he is the only one on the soap box! I beleive we need an industry commitment not only to the technology but to the evangelism and education of all constituents.
Consumers, partners, media and more need to feel comfortable about the anonymous and privacy protected nature of attention data (as it is presently being contemplated) – and how it can enrich their lives! Attensa believes RSS, as beautiful a thing as it is, will ultimately enable – no force – users to drink from the proverbial firehose. Longhorn's integration of RSS will essentially guarantee it! Segue Attensa...Less is more is our corporate battle cry and we are utilizing attention data to intelligently improve relevance of information for all users. In fact, in the future, we intend to license our engine that facilitates this to third party aggregators.
While here at Attensa we are working with massive amounts of transient meta data or “attention streams” - we are committed to maintaining compatibility with the attention.xml spec once it is fully baked. Please contact me or Attensa bizdev if you or your company is interested in helping us champion this technology.
P.S. Somebody apparently wants $4K for the domain so we’ll have to come up with an alternative name too