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September 21, 2006

Attensa 2.0 for Outlook raises the bar, again.

From now on, Attensa for Outlook is FREE! The focus of our business at Attensa is the enterprise and it just didn't make sense to us to charge for it anymore. That said, and even though it is now free it remains best in class. It was already was the smallest, fastest, tightest, easiest to learn, easiest to use, most full featured product of its kind...and now its even better. A lot of the attention around here has been focused on our enterprise offering, the Attensa Feed Server, the first module in our Enterprise Suite. I will save some news on it for later. This week we quietly made available this new version. Of course our corporate customers love it and are deploying it already in conjunction with our server, but now anyone can get it for free.

The new, FREE, Attensa for Outlook 2.0 has several new killer features:

  • 3 Attention driven "river of news" views that automatically prioritizes your feeds based on your behavior
  • In-line podcasts. Yep, play your video and audio files right in the river of news view in Outlook (and guess what, even your behavior with your podcasts is yet another way our AttentionStream technology considers literally hundreds of behavioral characteristics in real-time to optimize your viewing productivity and overall experience.)
  • Desktop Alerts (just like you are used to with Outlook itself, just with a bit more configuration!)
  • Improved Enterprise Connectivity....there are a lot of new capabilities you asked for, and too much to mention here. For our Attensa Feed Server customers, our Outlook client simply has no equal. Call our sales folks to learn more.

So, c'mon folks, there's no reason not to try it now, and while we can't say who just yet, after evaluating numerous options, a big oil company just deployed 100,000 copies of our new 2.0. What a way to launch a new version!

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