OK, so I am already off to a pretty good start with some of my new year's resolutions. Its been well over a month since my last post, which incidentally addressed one of my new year's resolutions of backing off the annoyingly persistent use of my phone. Another resolution is to post here with more regularity. I am on my way to Orlando, Florida to participate in the 2007 IBM/Lotusphere annual shindig, before I left I decided to buy a book I stumbled across in the Portland airport about a contrarian view on the value and "truth" surrounding the blogosphere - and more specifically the ROI of blogging for business.
I write this at some thirty eight thousand feet having just finished Robert Bly's 2006 book entitled Blog Schmog and it got me thinking. I guess that's the point, right? As CEO of Attensa, this Web 2.0/Enterprise 2.0 space is literally ground zero for drinkers of the "blogs are a marketing revolution" kool-aid. Bly's book calls BS on it as a direct marketing expert, and he has some good reasons why. I think he is a too negative on blogging, as most direct marketing purists might understandably be, but the book got me thinking about the ROI of blogging, setting clear goals for my blog, and not giving up on traditional, proven direct marketing techniques for the software business. As an aside, the style in which Bly writes reminded me of shooting it with my Father, so it kept my attention from take-off until I finished. I enjoyed the rose colored glasses view of the blogosphere via Naked Conversations last year, but for a contrast and with author Bly's cynicism set aside, I DO recommend reading Blog Schmog to understand a perspective through the more pragmatic eyes of the ROI focused direct marketer.
I need to digest it some more but for 2007 I have decided that I am going to focus more on the starting, financing, running, strategizing, competing and selling of software businesses on my blog - and probably less on attention and RSS. This is my fourth time through a software startup journey as a leader and I have learned and gone through a lot already with Attensa and we are just getting started!
Though not at the top of my list, I think this particular New Year's resolution of being more regular with my posts should make for a more useful and interesting blog. So drop me a line, and here's to a great 2007!