Today's "The River vs Folder RSS Approach" post by Scoble was timely. We just entered a public beta with our award-winning Attensa for Outlook 1.5. It includes an attention-laden new view, or "river of news" that delivers a prioritized stream of news based on your behavior. Social networking obviously will follow but with this first release it has amazed early users how just re-prioritizing based on behavior makes reading RSS so much more efficient.
There are dozens of other performance, feature, and ease-of-use reasons for using the Attensa offering over the others - but this new feature is completely unique in the field and is only the tip of the iceberg of the AttentionStream technology. For example, any folder can be selected for a river of news, not just the root. What does that mean? Well, I too read TechCrunch (sometimes multiple times a day) but Mike A's feed is in a folder with dozens of other industry analysts and thought leaders, so, if i choose I can show a prioritized river of news just on that folder rather than all feeds in all folders. It is hard to explain with words and the download is free a quick OPML import will demonstrate. So give it a try Robert, you may just change your mind!
Technorati Tags: Attensa, Attention, microsoft outlook, scoble, TechCrunch
